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Positioning and authority
Can someone tell, quickly, why this firm is the right choice?
Sample Assessment FindingHarbor & Finch Family Law
Finding 01 / 07What we found
The firm’s strongest difference is buried.
Evidence in the review
Law Firm Reach & Authority Assessment
Before you spend more on marketing, find out what is actually getting in the way.
We look across the places people find, judge, and contact your firm. Then we show you what is helping, what is costing you opportunities, and what to do first.
Open the report
See what the Assessment actually examines.
This sample follows a family law firm whose experience is stronger than its marketing makes it look. Choose any review area, follow the findings in order, or skip to the final action map.
The point is not to hand you seven disconnected scores. It is to work out where the client path is breaking down and which changes can do the most for the firm.
Sample AssessmentHarbor & Finch Family Law
Overview / 7 review areas + action map
One firm. One client-acquisition system.
The Assessment looks across the whole experience.
A future client does not experience your website, reviews, search presence, videos, and intake as separate marketing projects. The review follows how those pieces work together, then turns the findings into an order of operations.
What the right clientfinds, believes
and does next
and does next
30-day action map
The report ends with decisions, not a pile of observations.
For this sample firm, the seven review areas point to one connected priority: build a stronger custody path from search, to proof, to contact.
Highest-leverage opportunityMake the firm’s custody experience visible before the consultation.
Fix now
- Rewrite the homepage first screen around priority work.
- Clarify the contact path and what happens next.
- Align the local profile with the services the firm wants.
Build next
- Create the firm’s main custody page.
- Bring relevant reviews and credentials into that path.
- Turn attorney answers into useful video and web content.
Revisit
- Strengthen source material for search and AI summaries.
- Add measurement once the new path is live.
- Plan the next campaign from what the firm learns.
The review covers all seven areas.Swipe the row above or use Previous and Next to explore them.
What you receive
A clear account of what we found and where we would start.
The finished Assessment is concise enough to use. It gives you the strongest current assets, the biggest client-acquisition leaks, and an order of operations for the next 30 days.
Written findings
A focused 5–8 page review of all seven areas, with examples from your firm’s actual marketing.
30-day action map
What to fix now, what to build next, and what can wait until the stronger foundation is in place.
Walkthrough with Daniel
A 45–60 minute conversation about the findings, your questions, and what we would do first.
A useful first step
Stop guessing which part of the marketing needs attention first.
The Assessment is for firms with real expertise, several marketing pieces already in motion, and no clear view of why those pieces are not producing enough of the right inquiries.